This matrix may be used to help decide whether or not an organization should pursue a grant opportunity. The matrix consists of 4 key areas each of which have multiple factors to consider. The key areas are as follows: Impact on the World (Does it serve our target population?), Strategic (Does it serve the mission of my organization?), Winnability (Are we able to achieve established deliverables?), and Impact on Organization (Is there sufficient capacity to pursue this opportunity?).