Storytelling and social change. A guide for activists, organizations, and social entrepreneurs

This guide provides comprehensive guidelines on how to properly utilize storytelling when working to create positive social change. The guide is broken into four main sections: Strategy, Storytelling, Methods, and Structure. It is then additionally broken down into thirty-two chapters, some of the most notable being: “How Can We Piggyback on Pop Culture?” and “How Do We Combine Stories and Statistics?”